TSNN Tech Corner

Atlas Event Technologies successfully provided their ShowAtlas on-site wayfinding product for national Retail Federation’s the 2014 Shop.org Summit and secured the commitment for their larger Retail’s BIG Show coming up in January. “We were very pleased with the ShowAtlas on-site wayfinders that we... more
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Real-time marketing refers to techniques adopted to engage customers on-the-fly based on their recent behavior and a specific action taken by them.  Traditionally, this type of marketing has seen the maximum application in long-term B2C consumer service environments since it required significant... more
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Roomer (www.roomertravel.com), the online marketplace where consumers can sell their nonrefundable hotel rooms to buyers at a reduced price, has partnered with BOB.tv, an online platform where business professionals can view industry-specific content to benefit themselves and their companies. BOB.... more
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Meeting Professionals International (MPI) and DoubleDutch recently released a report: “The State of Event Apps”. The report examined adoption rates, what types of organizations are adopting apps the most and why event organizers utilize apps. To explain what brought about the mobile event app... more
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Trade show planning and marketing is an extremely strategic process. Organizers have to constantly evaluate current and emerging trends to stay on top of their game. While your team’s goals and promotional tactics will be defined by the unique environment of your industry, there are some key... more
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