TSNN Tech Corner

I sat in on a most interesting session at the SISO CEO Summit in USA last week. The “Big Guns” were on stage - Mike Rusbridge Chairman Reed Exhibitions, Joe Loggia CEO UBM / Advanstar, David Kieselstein CEO Penton - all discussing their strategies to increase attendance at their events.   Not... more
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Last week, Google made a significant update to its mobile search engine algorithm. To enable users to find sites that they can browse quickly on their mobile devices, the mobile-friendliness of a web page is now a crucial factor in Google’s ranking for mobile searches.  To quote Google, “users will... more
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The National Confectioners Association will utilize Experient’s Engage Unfied Mobile App as their official event app for their 2015 Sweets and Snacks Expo. Already utilizing Experient’s registration and lead retrieval services, NCA added Engage to enhance the on- and off-site experiences of... more
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Most of us treat social media posts and interactions as having ephemeral experiences – seen today, forgotten tomorrow. But, as practiced marketers well know, there always are some posts that deserve a much longer shelf life. When a customer posts a complimentary testimonial or when your... more
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Up until a few weeks ago if you typed Meerkat into a Google search you would see images of small mongooses. When searching the term periscope, you would get pages and pages of references to an optical instrument. Today, those same Google searches provide pages and pages of content  referring to two... more
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