TSNN Tech Corner

Reed Exhibitions, the world’s leading event organizer, and Feathr, the Event Marketing Cloud™ helping grow and monetize events through digital channels, have expanded their partnership to bring Feathr to more than 100 of Reed’s events around the globe. “Feathr is the first digital marketing suite... more
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The availability or absence of smart search and planning features on the event website can make or break an attendee’s emotional engagement with that event. Recently, recognizing that multichannel digital marketing is essential to reach an attendee audience, Center for Exhibition Industry Research... more
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Simply defined, a Twitter chat is a set period of time (usually an hour) where a group of people discuss a topic through tweets that include an established chat hashtag.  It can be a useful tool in raising the event’s brand awareness, building interest in the event, providing additional value to... more
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The George R. Brown Convention Center (GRBCC) in Houston has extended its partnership with Smart City for an additional 5 years after a competitive bid process. The new contract will allow Smart City to provide additional services and upgrades for the venue. Smart City has served as the... more
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Freeman has expanded its digital service offerings with the acquisition Boise, Idaho-based Klowd.com, an audience engagement technology developer of event-focused second screen technology. “Our clients have positively responded to second screen technology, embracing the ability to increase audience... more
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