TSNN Tech Corner

The Massachusetts Convention Center Authority has begun installation of a $2.6 million wireless infrastructure overhaul at the Boston Convention & Exhibition Center. The state-of-the-art upgrade will increase the number of existing wireless access points from 113 to at least 580, meaning a 413... more
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With Millennials set to command $200 billion in annual purchasing power by 2017, event organizers (many of whom are ‘mature’ Baby Boomers or from Generation X), are making a concerted effort to understand how to pitch their events to the younger, mobile professionals. They recognize that the... more
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TSNN’s Trade Show Venue Directory is just one of the top 10 new products to be showcased at this year’s International Association of Exhibitions and Events’ Expo! Expo! on tap Dec. 9-11 this week in Los Angeles. Utilizing a2z’s mobile and social networking platform, ChirpE, Expo! Expo! attendees... more
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Native advertising, popularly defined as advertising that matches the context of the content and platform on which it is displayed, has been consistently gaining approval from digital marketers. Some popular formats for native ads include: Ads shown alongside organic results on search engines... more
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For the people who already utilize Salesforce to sell sponsorships and exhibit sales, life just got a whole lot easier with the launch of ShowCycle - the first standalone CRM (Customer Relationship Management) software platform built exclusively for trade show and conference sales teams. The new... more
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