Experient, bXb Online Announce Partnership Designed to Support Clients' Digital Content Strategy

Traci Browne

Experient, the source for integrated meeting services, and digital event marketing agency bXb Online announced late November an agreement that enables Experient to extend its service offerings to support its clients' digital content strategy.

The collaboration with bXb will expand Experient's portfolio of services to the association and trade show marketplace, including orchestration of online events and future content distribution through Best of Business Television (BOBtv) powered by bXb Online.

BXb Online's digital event marketing support includes a range of solutions to assist organizations in creating and implementing a digital event marketing strategy.

The agency's BOBtv, currently in late-stage development, will offer Experient's client base the ability to disburse live and on-demand content across an online network of aggregated content organized by industry.

"This new relationship with bXb Online gives our customers better access to BOBtv and the exceptional services the bXb Online team provides to design and implement digital content strategies,” said ," said Michael Guerriero, president of the Event Management division of Experient.

He added, “It helps make it easy, appealing and profitable for associations to push content out to their communities. BOBtv extends the reach and life of in-person events.”

Tony Lorenz, Founder of bXb Online said, "The leadership at bXb Online has had a longstanding relationship with Experient and its colleagues at Maritz Travel Company. We appreciate the partnership and will work hard to deliver extraordinary experiences and value to our collective clients at this important inflexion point of technology and innovations in our industry."

Lorenz actively is seeking the advice and insights of industry leaders during this developmental stage of BOBtv. The American Society of Association Executives (ASAE), International Association of Exhibitions and Events (IAEE) and Professional Convention Management Association (PCMA) are charter industry organizations working with bXb Online on the development of BOBtv.

In describing Best of Business Television, Lorenz said, “BOBtv will do for business to business events what broadcast TV did for sports.” BOBtv was named the winner of this year’s EIBTM Technology Watch Award.

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