Las Vegas unveiled its trade show booth, Vegas Interactive, at IMEX America, which ran Oct. 18-20 at the Sands Expo & Convention Center in Las Vegas.
The trade show booth featured an interactive video wall that allows users to access detailed information about hotel, convention and event spaces through the power of touch-screen technology.
"Our new trade show booth creates a unique and memorable brand connection to Vegas," said Cathy Tull, senior vice president of marketing, LVCVA.
She added, "The technology allows travel professionals who plan or sell leisure vacations, business meetings and events to better understand what the destination has to offer."
Vegas Interactive featured four, 55-inch touch screens with more than 4,000 pieces of content including 360-degree videos, time lapse photography and still images for guests to experience the destination through an interactive map.
Each resort, venue or attraction is designed to showcase meeting space, event venues, dining options, room product, amenities, entertainment and more.
The Las Vegas Convention and Visitors Authority (LVCVA) developed the trade show booth over the past year in partnership with Inhance Digital.
"We are proud to work with the LVCVA to showcase all of what Las Vegas has to offer through this 3-D, animated interaction with Las Vegas and surrounding areas," said Inhance CEO Penn Arthur. “Just the animation itself really provides an inviting, initial engagement with the vibrant display of a stunningly accurate and life-like destination."
Aside from being scalable from an interactive wall mural to an individual touch screen device, the trade show booth's interactive map has the capability to be versatile and mobile.
It was created to be used at events of any size, in any location all around the world. For international events, the intuitive design of the booth paired with the imaged-based content eliminates the need to translate pages of text depending on the location and audience.
Las Vegas has been a leader in innovative destination marketing. In addition to experiencing the images and videos through Vegas Interactive, potential visitors can also access 360-degree videos of the destination through Las Vegas' virtual reality mobile app, Vegas VR.
When using Vegas VR, consumers are directly connected with a series of 24 original interactive videos creating immersive virtual reality experiences when used with a VR Viewer compatible with smartphones, such as Google Cardboard.