ibtm events has selected Poken, the 360º event platform, as the technology provider to power its Hosted Buyer compliance program at ibtm arabia in Abu Dhabi and at ibtm america in South Florida following the successful implementation of its proven smart event technologies at ibtm america in 2015 and 2016.
“In past years, using Poken’s tools has boosted meeting attendance, while providing great functionality to participants who can review their event journey online, during and after the show,” said Kate Shepherd, head of Marketing Operations, ibtm events at Reed Exhibitions.
She added, “Using the right technology partner has meant that implementing advanced digital tools into our show has been nearly seamless for our team, yet has provided our stakeholders with an advanced smart event experience.”
During ibtm arabia, Feb. 7-9, and ibtm America, June 9-14, ibtm events will be able to track Hosted Buyer meetings via Poken’s fully integrated platform.
Meetings will be conducted in exhibitor meeting pods across both venues each equipped with an NFC/iBeacon/3G smart reader or “Touchpoint”.
Both events will adopt Poken’s smart event model, integrating smart badges and readers for optimum use of Poken’s unique features.
On arrival, all attendees will receive a Poken interactive USB device and a smart badge, which will enable them to check into each meeting by touching either device to a small wireless reader embedded in a coaster on each meeting table.
In addition, Poken will be providing on-site badge and meeting schedule printing through its custom 15-inch touchscreen tablets and a full featured event mobile app for participants to review their schedule and key event information.
Poken’s intelligent software platform will send automated reminders to attendees about upcoming meetings and will allow attendees to collect contact information and digital brochures from a number of knowledge forums and networking sessions.
“We are delighted to have been chosen for a third year to provide our smart event technology at ibtm’s shows,” said Stéphane Doutriaux, CEO of Poken.
She added, “We hope to build on the success of past ibtm America shows by maximising attendees’ show experience and helping everyone to keep track of what they can accomplish at the event. This year, Poken will be providing a completely integrated solution that not only allows attendees to collect documents digitally but also places greater emphasis on personal interaction.”