Visit Anaheim has harnessed the power of virtual reality by launching its first VR video showcasing authentic Anaheim experiences for the meetings and events industry.
The immersive video is the newest addition to the destination marketing association’s set of marketing tools it is leveraging to educate show organizers and meeting planners about the southern California destination, as well as give them a sense of what it’s like to be an event attendee in Anaheim.
The video’s storyline begins at the Anaheim Convention Center and moves throughout four other diverse locations around the Anaheim Resort district that are within a short walk or drive away.
By pairing immersive visuals and insightful narratives, the DMO’s aim is to expose planners and organizers to the various sights and sounds of Anaheim in an effort to drive convention and meetings business to the destination.
“Anaheim has evolved dramatically over the last few years, especially for the meetings industry,” said Charles Harris, Visit Anaheim senior vice president of marketing.
He continued, “We wanted to provide our sales team the capability to offer clients a front row seat in Anaheim wherever they are. Viewers are transported to the heart of SoCal and get to see first-hand how the Anaheim Convention Center looks in full swing, where attendees can explore new culinary offerings, our burgeoning craft beer scene and exciting nightlife.”
Visit Anaheim partnered with Costa Mesa, CA agency Idea Hall on the video, which features a mix of Anaheim locations that were shot in 8K 360 video, including the ACC; the Anaheim Regional Transportation Intermodal Center; THE RANCH Restaurant & Saloon; the Unsung Brewery and the Anaheim Packing House.
By showcasing unexpected features of the destination that go beyond established attractions, such as Disneyland, the video aims to highlight hidden gems that the average visitor may not expect but should experience when exhibiting or attending events in Anaheim, according to Visit Anaheim officials.
Check out Anaheim in virtual reality here.